TeamNEO Study Shows IngenuityFest Positive ROI for Cleveland

March 18, 2010 (Cleveland, OH) – A recent study conducted by TeamNEO shows that the 2009 IngenuityFest was more than a fun summer diversion; it was an economic engine for the Northeast Ohio region. According to the study, the three-day celebration of art, music, and technology brought in an estimated $1.3 million to Cuyahoga County from out-of-region visitors and $2.7 million to the City of Cleveland from non-Cleveland visitors. The study also shows a transaction total of $4.5 million indicating total money spent because of the festival from both inside and outside the area. The total budget for 2009’s festival was approximately $600,000.

“Every year our goal is to put on a world-class event for the area’s residents, but the TeamNEO study shows that our efforts have been an economic plus for the city and region as well,” says Paula Grooms, Ingenuity’s Executive Director. “From the perspective of our supporters and sponsors, the report definitely shows that their money has been a good investment not only in arts & culture, but in the area’s overall economy. As Ingenuity expands its role as a year round organization we are looking forward to further increasing the positive impact we have on the city and region.”

To produce the report, TeamNEO used a model developed by Regional Economic Models, Inc. (REMI), Policy Insight, to estimate economic impacts. The NEO REMI model is custom designed and tailored to the region based on NEO specifications. The REMI model is the preeminent model of its type used widely across North America and Europe. The model takes into account a range of factors such as job creation, taxes, transportation, and lodging, as well as both consumer and business-to-business sales.

“This study shows that Ingenuity had a return on investment for the city and the region,” said Jim Robey, Vice President at TeamNEO. “This type of report can be a useful tool in helping government, business, and cultural leaders determine paths for funding in the future.”

IngenuityFest is entering its 6th season and has been funded in the past by The Gund Foundation, Cuyahoga Arts and Culture, The Cleveland Foundation, and the Ohio Arts Council as well as other businesses, non-profits, and private individuals. The three-day festival this year will be held on the subway level of the Veterans Memorial / Detroit Superior Bridge September 24 -26, 2010. For more information please visit www.ingenuitycleveland.com.

Media Contact:
James Krouse
Ingenuity
jkrouse@ingenuitycleveland.org
+1 216 220 5133

How Video Games Can Save the World

Interesting video from CNN on Jane McGonigal.  She’s an online game designer that is working on games that can solve real-world problems.   It’s an interesting  take on how creativity and fun tap into some very serious issues of our time.

Thoughts on the Detroit-Superior Bridge Reuse

From Shrinking Cities comes a post comparing the reuse of the Detroit-Superior Bridge to New York’s High Line:

Continue the schedule of temporary events begun with the Bridge Project in fall 2009, but analyse these to decide what uses or combination of uses are likely to work as permanent occupants of the span. One success of the Bridge Project is in 2010, Ingenuity Fest, billed as “Cleveland’s cutting edge festival of arts, music, and technology,” is holding its yearly week-long event the lower level of Veteran’s Memorial Bridge. It is important to remember that the Bridge Project and other Pop-Up City efforts generate “buzz” precisely because they are temporary, so it is vital to understand what will work on a long-term basis.

What do you think?

Read and comment at Shrinking Cities

Discovery News Highlights Inflatable Hospitals for Emergencies

Discovery News has a piece up on Doctors Without Borders use of  inflatable hospitals.  These are vital in places like Haiti where infrastructure is so compromised and injuries so severe that a hospital needs to literally appear out of thin air.

The article cites a Plain Dealer Infographic on how the hospitals work and highlights the work of Cleveland area company FSI North America.

It’s all a reminder that true ingenuity can be fun but it can also save lives.

From Discovery News (read the full article here):

It’s exactly what it sounds like: a temporary hospital with inflatable components that can be deployed whenever needed. Doctors Without Borders has been employing them for years, including an impressive inflatable nine-tent, 120-bed center in Pakistan following a 7.6 magnitude earthquake there in 2005. The hospital post-and-beam frames can be made from the same fabric in inflatable lifeboats. Nylon interior and exterior walls leave space for air to create an insulating effect. The Cleveland Plain Dealer created an infographic showing one kind of inflatable hospital.

Ingenuity Documentary Featured on CNBC

A documentary that was previously featured at the Ingenuity Festival was aired recently on CNBC.  If you missed it, you can download it from iTunes, here: Link

You can read the full press release here: Link

Welcome to Macintosh Documentary Gets CNBC Exclusive
… Film Festival, the 1st Ann. Naperville Independent Film Fest, the Texandance International Film Festival as well as the Cleveland Ingenuity Festival.